A note to our listeners

This week we will begin communicating directly with a small number of our listeners as we introduce a 40-hour-per-month limit on free mobile listening.

Most of you reading this will never hit the limit. In fact, it will affect less than 4% of our total monthly active listeners. For perspective, the average listener spends approximately 20 hours listening to Pandora across all devices in any given month.

That said, limiting listening is a very unusual thing to do, and very contrary to our mission so we wanted to share a quick explanation. Pandora’s per-track royalty rates have increased more than 25% over the last 3 years, including 9% in 2013 alone and are scheduled to increase an additional 16% over the next two years. After a close look at our overall listening, a 40-hour-per-month mobile listening limit allows us to manage these escalating costs with minimal listener disruption.

For listeners who do hit the limit, we have a variety of options available to keep the music you love flowing. Listen for free for as many hours as desired on desktop and laptop computers; pay $0.99 for unlimited listening for the remainder of that month, or subscribe to Pandora One for unlimited listening and no advertising.

In short, this is an effort to balance the reality of increasing royalty costs with our desire to maximize access to free listening on Pandora. We will be sure to alert any of our listeners that start getting close to the 40 hour limit. As always, your feedback is welcome.

Thanks for listening,
Tim (Founder)

Tim Westergren

Founder http://www.pandora.com/profile/tim

511 thoughts on “A note to our listeners

  1. I’m not happy with Pandora one at all . You pick a genre of music which is what your paying for and Pandora plays everything BUT what you want to hear ! You try to use the thumbs down button to eliminate what you don’t want and conversely use the thumbs up button to show what you do want and Pandora one still plays the type of music or artists you’ve just rejected . To the point I hit the ridiculous “thumbs down limit ” all the time and STILL have crap playing I don’t want to listen to . Seriously thinking of dropping this format . And I’ve noticed that even when you do get the artist or genre you want , it’s some sort of odd not up to snuff recording such as live , acoustic or acappella (unplugged )type you’ve never heard before and now know why ! Pandora , get with the program or your going to lose another customer . I don’t get to listen or play music (drummer)that much anymore so when I do get the rare chance to get in my studio I want to listen to what I want to hear , not what someone else wants me to listen to and especially when I’m paying for it .

  2. First you are the cheapest company not using a real forum rather than the crap wordpress is!

    You play EIGHT COMMERCIALS, troll VERY POOR PEOPLE who ask you for help and then glitch during your “activity” so we have to start ALL OVER and STILL have dozens of commercials in THAT FOUR HOURS IF WE ARE ALLOWED THEM!

    You are SICK at Pandora. Muting people on twitter who have serious issues with your VERY BORKED DATABASE that shows the WRONG LYRICS and plays the WRONG SONGS on feeds.

    You are SO GREEDY you pay LESS than RADIO to artists! SICK.

    You don’t care about customers at all – the very poor are at the mercy of a “service” that uses an ALGORITHM and believes it’s spending more than it actually is.

    PANDORA, you need serious help.

    Your customers NEED MORE HELP and FAR LESS COMMERCIALS AND GLITCHES THAT STEAL FOUR HOUR ACTIVITY TIMES.

  3. Must you people be so DANG sensitive? The people controlling this CONVENIENT radio station are wasting most of their time to keep it up for your enjoyment!!!!!

    In my opinion, Pandora is the perfect type of radio station that allows customization.

    FYI: the “adds” you are complaining about happen to be what keeps you FREE music running, and encase you haven’t noticed, they are all over the WWW (ex. YouTube). I can’t imagine how many times yall call the tv stations only to complain about commercials! Well, they are a part of life, so suck it up; if you have a problem with them, no one is stopping you from canceling Pandora. Pandora was not made to be “perfect.” nothing in this world is. Therefore, you people are the ones that need help, manners to be specific. Let me know if you find something perfect.

    If you disagree, BITE ME

    Unlike you guys, some people like to use Pandora for relaxation. Not 24/7 use.

  4. It’s my understanding that the limit was for the free version of pandora. The paid version is super cheap. Do you all think you are entitled to free music? That’s what is wrong with this world today, to many of you feel you should be entitled to everything. What about Pandora? They have to eat too. If I spent all of my time and resources developing a useful product I would want some form of compensation. You all act as though there aren’t people with families and needs behind these various services, including Pandora. I would like to suggest that you put yourselves in their shoes and ask yourself, “would I want to work for free?” The answer would probably be no. Get your mind out of the entitlement thinking and start finding ways to contribute to the things you love. Get involved and stop being so dependent on everyone else.

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