A note to our listeners

This week we will begin communicating directly with a small number of our listeners as we introduce a 40-hour-per-month limit on free mobile listening.

Most of you reading this will never hit the limit. In fact, it will affect less than 4% of our total monthly active listeners. For perspective, the average listener spends approximately 20 hours listening to Pandora across all devices in any given month.

That said, limiting listening is a very unusual thing to do, and very contrary to our mission so we wanted to share a quick explanation. Pandora’s per-track royalty rates have increased more than 25% over the last 3 years, including 9% in 2013 alone and are scheduled to increase an additional 16% over the next two years. After a close look at our overall listening, a 40-hour-per-month mobile listening limit allows us to manage these escalating costs with minimal listener disruption.

For listeners who do hit the limit, we have a variety of options available to keep the music you love flowing. Listen for free for as many hours as desired on desktop and laptop computers; pay $0.99 for unlimited listening for the remainder of that month, or subscribe to Pandora One for unlimited listening and no advertising.

In short, this is an effort to balance the reality of increasing royalty costs with our desire to maximize access to free listening on Pandora. We will be sure to alert any of our listeners that start getting close to the 40 hour limit. As always, your feedback is welcome.

Thanks for listening,
Tim (Founder)

Tim Westergren

Founder http://www.pandora.com/profile/tim

752 thoughts on “A note to our listeners

      • I was happy to get an email today notifying me that the lyrics were available now. But when I opened my Pandora app to check it out, only about half the songs had lyrics and one of the songs had the lyrics to a different song — not the one playing. I was listening to Leonard Cohen’s Hallelujah, but the lyrics were to a different song (can’t recall which right now). So seems like a few kinks left to work out.

  1. Thank you for bringing back the Lyrics! Now I don’t have to go Google search lyrics to the songs I like, every time. Makes a big difference in the listening experience. Thanks!

  2. Hello My Wonderful Pandora, this is my first time here. I just want to say thank you for the amazing music. The Frank Sinatra channel keeps me sane and happy all day and night. And thanks for the lyrics too. Karen

    • Thanks for the kind words, Karen. We really appreciate your support! Feel free to write us anytime: pdora.co/writeus -Katie

  3. why for the paid subscription that I have 300 liked songs and lots of disliked, but for the past 3 days, pandora has not played a SINGLE LIKED song? I paid for a subscription and I want to hear music I liked. I must have listened or passed as much as I could to over 40 songs and not one liked one played.

  4. also just a suggestion, but i would love to be able to click NEVER play an artist again. I have no reason to listen to the doobie brothers, kansas or even the beatles (sorry, no offense). even make a higher level of subscription? keep up the great work

  5. on my computer Pandora keeps stopping after songs? getting annoying and am about to change venues………..What can I do to keep it playing like it use to.

    • it was letting me push the forward button and then it would start playing again but know it is telling me I have reached my limit of skips which is not what I am doing. I am listening to the entire song and then forwarding.

    • Sorry to hear this, Diane. Our support team would be more than happy to help you with this issue. Email them here: pdora.co/writeus -Katie

    • Not all songs will have lyrics, Virginia, so that might be where the confusion is. Email us if you have any questions: pdora.co/writeus -Katie

  6. Pandora now sucks, getting add hungry. Way too many advertisements. Not to mention the music choice. If im listening to Tech n9ne radio i want to fucking listen to tech n9ne. not fucking kid cudi. Dislike buttons doesnt work. like button only gives pandora the option to spam you with the same song. Change it or im moving to spotify.

  7. I have a chromebox, and I’m getting the limit of 320 hrs per month.
    I have it hooked up to my TV and just turn the tv off not the chromebox…
    This way I don’t have to login to the chromebox all the time.
    It would be a nice feature to have a setting to only play during certain hours.

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