A note to our listeners

This week we will begin communicating directly with a small number of our listeners as we introduce a 40-hour-per-month limit on free mobile listening.

Most of you reading this will never hit the limit. In fact, it will affect less than 4% of our total monthly active listeners. For perspective, the average listener spends approximately 20 hours listening to Pandora across all devices in any given month.

That said, limiting listening is a very unusual thing to do, and very contrary to our mission so we wanted to share a quick explanation. Pandora’s per-track royalty rates have increased more than 25% over the last 3 years, including 9% in 2013 alone and are scheduled to increase an additional 16% over the next two years. After a close look at our overall listening, a 40-hour-per-month mobile listening limit allows us to manage these escalating costs with minimal listener disruption.

For listeners who do hit the limit, we have a variety of options available to keep the music you love flowing. Listen for free for as many hours as desired on desktop and laptop computers; pay $0.99 for unlimited listening for the remainder of that month, or subscribe to Pandora One for unlimited listening and no advertising.

In short, this is an effort to balance the reality of increasing royalty costs with our desire to maximize access to free listening on Pandora. We will be sure to alert any of our listeners that start getting close to the 40 hour limit. As always, your feedback is welcome.

Thanks for listening,
Tim (Founder)

Tim Westergren

Founder http://www.pandora.com/profile/tim

503 thoughts on “A note to our listeners

  1. I’m not happy with Pandora one at all . You pick a genre of music which is what your paying for and Pandora plays everything BUT what you want to hear ! You try to use the thumbs down button to eliminate what you don’t want and conversely use the thumbs up button to show what you do want and Pandora one still plays the type of music or artists you’ve just rejected . To the point I hit the ridiculous “thumbs down limit ” all the time and STILL have crap playing I don’t want to listen to . Seriously thinking of dropping this format . And I’ve noticed that even when you do get the artist or genre you want , it’s some sort of odd not up to snuff recording such as live , acoustic or acappella (unplugged )type you’ve never heard before and now know why ! Pandora , get with the program or your going to lose another customer . I don’t get to listen or play music (drummer)that much anymore so when I do get the rare chance to get in my studio I want to listen to what I want to hear , not what someone else wants me to listen to and especially when I’m paying for it .

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