A note to our listeners

This week we will begin communicating directly with a small number of our listeners as we introduce a 40-hour-per-month limit on free mobile listening.

Most of you reading this will never hit the limit. In fact, it will affect less than 4% of our total monthly active listeners. For perspective, the average listener spends approximately 20 hours listening to Pandora across all devices in any given month.

That said, limiting listening is a very unusual thing to do, and very contrary to our mission so we wanted to share a quick explanation. Pandora’s per-track royalty rates have increased more than 25% over the last 3 years, including 9% in 2013 alone and are scheduled to increase an additional 16% over the next two years. After a close look at our overall listening, a 40-hour-per-month mobile listening limit allows us to manage these escalating costs with minimal listener disruption.

For listeners who do hit the limit, we have a variety of options available to keep the music you love flowing. Listen for free for as many hours as desired on desktop and laptop computers; pay $0.99 for unlimited listening for the remainder of that month, or subscribe to Pandora One for unlimited listening and no advertising.

In short, this is an effort to balance the reality of increasing royalty costs with our desire to maximize access to free listening on Pandora. We will be sure to alert any of our listeners that start getting close to the 40 hour limit. As always, your feedback is welcome.

Thanks for listening,
Tim (Founder)

Tim Westergren

Founder http://www.pandora.com/profile/tim

643 thoughts on “A note to our listeners

  1. I listen to the Free Pandora at work, but for some reason within the last month all the commercial advertisements have gone to Spanish. Any idea how this happened and why? I do not speak it and do not wish to listen to the spanish ads either. HELP!!!

  2. With content that follows on my stations dissimilar and repetitive I joined P1 thinking I could skip unwanted tunes and get better service. My mistake for assuming P1 would improve my listening experience and provide me greater variety and convenience other than not listening to crappy ads on the “free” version. I’m outa here!

  3. Why am I only allowed 100 stations? I pay the monthly subscription for Pandora. Why is there a limit? I literally listen to every genre of music and I can’t add some. It’s frustrating.

  4. OMG noooo ! I listen to pandora everyday ! I haven’t put any music on my iPhone because I like pandoras vierity , now when I lock my phone I can’t listen to music , this is some bull!!! You guys are trying to make money buy letting us know we can purchase pandora with no ads. Watch there will be another app/site with free music pshh.

  5. I don’t know whether it’s just me or if perhaps everyone else experiencing issues with your website.
    It appears as though some of the written text within your content are running off the screen. Can someone else please provide feedback and let me know if this is happening to
    them as well? This may be a issue with my internet browser because I’ve had this happen previously.

    Thank you

  6. Don’t be cheap people. You pay for what you get. You want crappy experience, go cheap. You want the best, fork out 5 bucks a month. Been using Pandora for a long time and it has been a wonderful experience.

  7. good morning I noticed I can’t find the lyrics anymore to the songs is there a way to get the lyrics back or is that something we have to pay for?please let me know thank you we love Pandora

  8. well Pandora I do believe that you are foolish to believe that people are going to want to pay the price for Pandora 114 literally a couple of dollars more they can get Spotify or Google Play and have many many many more features including free downloads and off mobile playing I’ve been in user for many years probably since I was at the age of 14 I’m 23 now and between this and the constant bombardment of Spanish commercials you have nailed the final nail in the coffin and it’s time to me to move on it’s sad to see you go but its your own doing I will be joining Google Play I would love to see you guys jump forward and adapt features like Spotify and Google Play maybe then I would consider coming back to you as you’ve always been a long time favorite

  9. After Pandora was sold it started to SUCK. About the same amount of commercials as the radio. Also anytime you skip a song they give you a 30 second commercial. The new owners of this previously awesome site have ruined it. I almost never use Pandora anymore. The free version is almost as bad as the radio.

  10. I never had a problem with you until you started advertisements for Monsanto. If you support Monsanto then I’ll boycott you just like I have them. And I can guarantee you’ll lose money just like Monsanto has if you continue to advertise for them. Ppl are watching….

  11. Okay listen guys! All you have to do to get out of ads is either change stations or if it’s one where you can’t change, slide up the settings thing at the bottom (only apple devices). And if you slide it all the way up, it will make your whole screen black. To get out of this, only slide up the settings thing just a tiny tiny bit or just get off the app and get back on and it’ll be good again.

    • That would not be likely. Even at the highest quality you aren’t using much more than about 80-90 megabytes an hour and if you don’t interact with the Pandora One app for a period of time…I think around a couple hours…it will stop playing and ask if you are still listening.

  12. Why does Pandoa play such great, upbeat music in the mornings, but slow music selections in the afternoons when you’re sleepy and really need the upbeat stuff as much as possible?

    • If you have a variety of music styles in your station, it will blend the music styles gradually transitioning from style to style much like a DJ would with a radio station. A pro DJ won’t play an instrumental next to a heavy metal song. If you don’t want to hear the slower music mixed in with your station, you will need to thumb them down to eliminate that style. Also review the music you have thumbed up or seeded to make sure you didn’t approve any of the slower styles you don’t want to hear in the afternoon. If you do like the music and want to make sure you can listen to it at the time of day you prefer to, try creating a new station seeded with those songs you like. Pandora’s genome as good as it is, is wholely dependent on how you interact with it.

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