Great town hall last night in Milwaukee at the Iron Horse.
In spite of rain and a Brewers playoff game we had a full house (though we ended in time for folks to see the last few innings, Brewers leading by one).
Lots of great conversation as usual, including quite a bit of discussion about the advertising on Pandora. Listeners clearly have a desire to find different ways to interact with the ads – book marking them, saving for later, expressing preferences on their favorite kind of ads, etc.
It was really interesting to survey listeners on their usage. In a show of hands, a substantial majority listened to Pandora on smartphones, and a substantial majority of them listened to it in the car. That’s a serious trend for us. That number looked very different a year ago.
There also continues to be an appetite for greater control over station curation – ie. being able to control individual attributes. This group was clearly a group of power users!
A great visit.