Pandora One: Upgrade the Pandora Experience

When you start building something like Pandora you quickly realize there’s going to be a bunch of things that you’d love to do from day one that will have to wait for a later date. We have a long list like that and one staple of that list for the last 4 years has been an upgraded version of Pandora for listeners who want more features, better audio quality, and other things that we just can’t do in the advertising-supported free version of the product. Well, the day has finally come when we can cross this one off our list.
Introducing Pandora One.
For $36/year we’ll upgrade you and enhance your experience with these new features:
* High Quality Streaming: When listening on the web, experience 192K bits per second audio. That’s the highest quality streaming experience on the Internet. More bits means better sounding music.
* Pandora One Desktop: Listen to Pandora from a dedicated desktop application; no need to keep a browser window open. Control playback from the Windows taskbar or the Macintosh dock. Get popup alerts when a new song starts to play. This is the ultimate Pandora experience: simple, efficient, pure.
* No Ads: Pandora One is completely free of any sort of advertising: no audio ads, no visual ads. It’s just you and your music.
* Personalize Your Look: Surround the Pandora player with one of 8 custom “skins” that will make the look of Pandora as personalized as the music.
* Mini Player: Minimize Pandora One into the smallest possible browser window. This makes it easy for the web version of Pandora to live side by side with other web sites and applications.
* Skip All Day Long: With the standard ad supported version of Pandora you’re limited to 12 total skips per day. With Pandora One you’ll be able to skip as many times per day as you’d like (note you will still be limited, thanks to licensing constraints, to six skips per hour).
* Extended Interaction Timeout: Listen for up to 5 hours in a row without interacting with Pandora at all. Just turn it on and let it go. Every time you interact the timer is reset so just one click around lunchtime can get you through an entire workday.
So that’s Pandora One. The highest quality audio. Pandora One Desktop. No Ads. More features. No limits. As with everything we do, we’re very interested in hearing your feedback. Drop us an email or a comment here to share your thoughts. Your feedback will help shape future versions of Pandora One. This is just the beginning.
CTO @ Pandora
PS: If you had previously subscribed to Pandora to avoid advertising, we’ve upgraded your account to Pandora One status for free. Welcome!


The Pandora Team

440 thoughts on “Pandora One: Upgrade the Pandora Experience

  1. I’m not sure if there’s anything like it out there, but I’d really like the Pandora One application to be able to minimize to a ‘mini-player’ that stays in my taskbar so I can easily next, thumbs up, thumbs down a song, etc. Other music players have this feature, I’m sure its not prohibitively difficult to put it. Also, global hotkeys would be really nice, maybe support for keyboard with pause/next media buttons (and maybe support for keyboards with LCD screens).
    As for people disliking the pandora one 6-skip hour-limit, this is only per station. You can make two stations with similar music tastes and listen to station 2 when station 1 runs out of skips for the hour. No big deal.

  2. it’s effin amazing how ingratiated and downright arrogant some people have become. Frankly, the way some of the commentators have scoffed at the way Pandora does things is just amazing. I’m using it on my Palm Pixi and will be upgrading to Pandora One tomorrow morning, right before I leave for work, so I know I won’t run out of time! Thanks for the many free hours, but I’m now very happy to pay the measly 36/annually.. thanks Pandora!

  3. If we buy Pandora One subscription, will we get a higher quality bit rate on an Android phone? Today, plugged into my truck it just sounds terrible :(

  4. PANDORA ONE IS THE WORST GIFT I’VE EVER RECEIVED FOR CHRISTMAS! $36 for no ads…Hey sometimes I like some ads every once and awhile…It makes me chuckle.

  5. The annual fee for Pandora is entirely worth it. I am thoroughly enjoying the music. I have a home network and various audio devices. I would like the stream to go to multiple devices simultaneously. I realize that this is probably not a Pandora functionality, but is there a recommendation utilizing software and/or hardware?

  6. I am in the US Navy and currently stationed in sunny San Diego California. For Christmas my wife purchased a subsription to Pandora One for me (greatest gift ever) but I will be transferred to Italy around July 2011. Will I still be able to use my account while stationed overseas?

  7. If I upgrade to Pandora One, will the enhanced service play thru on my Blackberry? Or do I have to upgrade on the mobile app?

  8. I upgraded my pandora and it dosent let me skip as much as i want it only letsz me skip once an hour,and you guys said that the audio will sound better and its the same.please get back at me,so i can see what’s going on with this upgrade.
    thank you-miguel delpilar

  9. Another Pandora One member here pleading for 192 Kb on Logitech Squeezeboxes!! I know Pandora is a small outfit but PLEASE re-engineer the API to provide the Logitech music players your 192 Kb stream. Thanks and Happy New Year!

  10. Paid for pandora one, (been hoping to help support your efforts when my budget would permit, yet, got tired of waiting and splurged on it anyways.) Always loved pandora, ok now that that’s out of the way, I’m also curious. will there be a Pandora One app for the payers? it requires a login anyways.. or maybe update the original app for droid etc… to automatically pop extra options when you login with a pandora one account?
    There’s a pandora in my pocket!

  11. Hi there guys; Someone may have asked this already so feel free to scold me if so, but if I were to pay for Pandora One would I be able to experience the benefits on the Android version of Pandora? (No ads, better audio quality — if it could support it, etc)

  12. Can i cancell pandora one i bought only so i could skip as many times as possible and well i cant

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  14. Another vote for higher quality on iPhone (obviously 192 might only be for wifi, but still a higher quality for 3G connections, maybe adaptive to signal). I only started listening heavily a few weeks ago and decided that getting rid of the background hisses and noise was worth $36 to me. I entered all the payment info and was honestly about to hit pay when I suddenly thought just to be safe I should make sure that it’ll sound better on my iPhone (95% of my listening) and found this thread. I’m enjoying Pandora quite a bit so far but I think that there’d be a lot of people interested in better quality sound on their iPods/iPhones.
    To put my money where my mouth is I’ll pay the upgrade to show my support and hope that you’re working on it!

  15. listening to pandora one for about 3 months now . . its worth the 3$ per month . . the bitrate really makes a difference . . and i just leave my ps3 browser on pandora one the whole time . . . sound is crystal

  16. I love Pandora, but i often listen to Pandora on my iPod rather than my laptop. I will buy Pandora One when you upgrade the sound quality for Pandora One on iPhone as well. For now $36 is a little to much just to get rid of the ads.

  17. i have just bought Pandora One because i love you guys and think you deserve my support. But as a college student $36 is not a small amount of money for me, like i said above i really hope you guys work on the sound quality for the iPhone and iPod so i would feel that my money was worth it. I don’t mind the 6 skipping limit but please work on the sound quality for iPhone. that’s all i ask for. Thanks

  18. I have a couple of suggestions that I think would make the user experience better and would bring more money to Pandora.
    First off, currently when I give something a thumbs up it is permanent. Sometimes I have clicked it by accident or I’m just tired of the song. I would like to be able to unthumb without have to give it a thumbs down. Also sometimes I give something a thumbs down and then I can’t change it.
    2. Currently on the Android App you are not able to view the previous songs played so that I can rate them. Will there be an update in the future so I can look an previously played songs just like on do on the web browser version of pandora?
    3. Assuming you are getting paid when someone buys a song or album that is link through, it would be great if instead of having to remember to bookmark a song when I am interested in buying it, if instead Pandora also tracked that last 50 or so song played so I could go back and check them out if I couldn’t bookmark them. Also if I am still able to give the songs thumbs up or thumbs down even after I have log out and then signed back in that would be great. This applies to one of my first point where I may want to change the thumbs up/down rating I may have given a song initially.
    Lastly this is just comment that may be worth telling users of Pandora. I used to give thumbs up to everything I enjoyed but I found that after a while I had given so many thumbs up, new music was rarely introduced. I created much better stations by just giving thumbs down to songs I didn’t like and never gave any thumbs up thus maintaining a diverse playlist.

  19. So how come the Pandora One option is not available on the iphone? My girlfriend bought me it for my computer, but I listen to Pandora more often on my iphone and I think those options should be equally available on the phone app.

  20. I tried out Pandora One and quickly discovered that you don’t get the 192kbps streams on devices other than a computer — I rarely use Pandora from my laptop, but often use it via my Denon receiver or my iPhone. I’m happy to pay the $36/yr once the higher quality stream is supported on those devices, but not until then.

  21. I’ve been using Pandora One for over a year now and would absolutely love to see some updates to the app. Global Hotkeys is my number one want. Also, being able to unthumb songs would be excellent. I feel like these are small requests (being requested over and over in these comments) and that support for the app is non existent even though people are shelling out the money. Where is the support?!

  22. @ Tom Conrad just want to say I have the free app on my iPhone 4 and absolutely love it!!!! I’m thinking of purchasing Pandora One for my iPhone and probably will but I’m curious if I would be able to keep my saved favorites and stations? I’m also curious if I would be able to save more then just 100 artists radio stations because I love so much and find new ones that I love and like to find more through them? And will I be able to repeat a song that I just listened to? So any info would be great thanks so much Pandora has changed my life and my listening pleasure!!!!

  23. I agree with several previous posts; I want to throw my money at you so I can listen to Pandora in 192kbps on my LG BD590 blu-ray/media player. I run an optical digital connection to my Arcam AVR300 and have some very revealing speakers. I find that the 128kbps stream, while hugely better than the 64kbps stream, still has many compression artifacts and lacks the ambiance, wide soundstage, dynamic range, and presence that a 192kbps stream would have. If you enable devices like my LG BD590 to play the upgraded stream, I will throw my money at you in a hurry.
    I would actually listen to more Mono, Diana Krall, et al if the audio quality were better. Having Diana’s ‘Live In Paris’ CD & DVD, as well as most of her albums on CD, it’s VERY difficult for me to make the transition to listening to the same material in a highly compressed (and basically passionless/lifeless) form.
    The other added features, while very nice, do not appeal to me. I know you guys are busy, but if you enable the better audio quality, you will see droves of PAYING customers from sites like AVSForum, Audioholics, etc. People who chat about all the $$$ they have spent/are going to spend on stereo equipment wouldn’t think twice about $36 a year for 192kbps streamed audio that has been encoded well on the front end (and your reference audio is definitely encoded well).
    Keep up the great work.

  24. A few suggestions for the Pandora One desktop app:
    (some can be seen today in the OpenPandora app)
    1. Indicate which station this song came from when in Quick Mix mode.
    2. The ability to edit the Quick Mix station from the Pandora One interface.
    3. I second all the requests for weights in the Quick Mix “mixing”.
    Thanks for a great service!

  25. Been using pandora one for the past few months and have nothing but fantastic things to say about it. Keep up the good work!

  26. Agree with the earlier post — there should be a way to turn off the Growl-like notifications in the Pandora One app. Possible solution, use Growl.

  27. Hi eveyone
    I have enjoy the free version of pandora for a few years now and I shall continue to do as I have enjoyed it very much.
    Fine sound and qualitly why should one look elsewhere!
    Definitley not me…

  28. I tested the difference between the normal quality and Pandora one 192kb/sec and was very impressed. For the iPhone app, will it stream @ 192kb/sec if you are a Pandora One subscriber?

  29. Hey there! Why is it so hard to find a link to upgrade to Pandora one? I’m on the trail version and would like to upgrade, but had to do a Google search even to get to this page. The option to upgrade should be obvious, wouldn’t you say?
    My trial version will end tonight. Then what?

  30. Thanks for the post,
    I wish that us users in Canada could use pandora still.. When this first came out we were able to use it but now we can’t it sucks! Bring it to Canada!

  31. hey i was wondering how pandora pays for its royalties? its it solely from the ads on the free version? if not where from? i was just wondering haha. some things in this world simply escape me how they work!

  32. Pandora,
    Will there be an option to support custom keyboard functionality? For example, my iTunes can support the pause/play keys as well as next/previous song from my Logitech keyboard. It would be wonderful to have this work with the Pandora One Desktop app because I use Pandora when running other programs that take up the full screen.

  33. Seriously, what is the point of a desktop app if not for remote control compatibility? Come on, this is nothing more than another window- and not a good one. It’s a much better experience just using the browser’s player.
    ADD REMOTE CONTROL COMPATIBILITY, PLEASE!!!!!! I’m soooo glad I went for the 24 hour trial first, because this is pretty useless. A little bit better streaming quality? Please.

  34. It would be nice if there was some level of support for Pandora One on the Ubuntu desktop… it’s flaky at best, sometimes it works, other times it tells me “Pandora isn’t available in my country”… I’m in Beaverton, OR USA, no I don’t use a proxy, nor does my business, we have 100% pure Internet – unfiltered.

  35. @Tom Conrad Your exchange with Roman is one of three reasons that I am upgrading today to Pandora One. Second reason is linux support (I have been a long time linux user (sabayon linux, gentoo based) and Pandora is available on Tivo and other set top boxes.
    Pandora has converted me, to a paying customer, not only because it has created an excellent product (it has), but because of the ease of mind that Tom gave concerning the user experience. Customers like being treated like they matter, not like increments to the bottom line.
    Thank you. Here’s another paid account.