UPDATE: July 10, 2008. We see from the comments that many of you want Pandora on the iPhone. It’s available now — enjoy!

Lots swirling around in the blogosphere today after our Pandora Everywhere announcements last night. The one element of last night’s event that I didn’t blog about here is the prototype connected media player we showed at the end of the night.
There’s been some confusion about just what we showed last night and I thought I’d post a couple of photos and give you the direct scoop.
Here’s roughly what I said at the event:

“Looking into the crystal ball a bit, there are two changes on the horizon that we’re really excited about and those are Muni WiFi which has the potential to bring ubiquitous WiFi coverage to urban centers and WiMax which has the potential to blanket the country in a high speed network that you can access at 60 miles per hour in the middle of nowhere. While these technologies aren’t here today, they are fast approaching — Sprint alone is making a billion dollar investment in WiMax services.
One of the most interesting startups in the bay area right now is a company called Zing. They’re building a really cool platform that enables WiFi connected media players. They’re the company behind the new WiFi-connected Sansa Connect media player.
Three weeks ago when we started preparing for tonight, I called the team at Zing and asked if they’d be willing to take the Pandora Everywhere Platform and work with us to quickly develop a technology demo of Pandora running on a WiFi connected device. Here we are three weeks later and I’ve got something very cool to show you.
This is a handmade prototype of a WiFi connect Pandora media player. I should caution at this point that this is a tech demo only — there are lots of things that need to fall into place before something like this could be brought to market, not the least of which is we need ubiquitous WiFi access.
The really cool things about this prototype is that it was just three weeks in the making. the Pandora Everywhere Platform is going to let us bring Pandora to all kinds of places that you just can’t reach with a website alone.”

Some important things to note about all of this:

  • It was just a technology demo; it really wasn’t a product announcement
  • It was built by Zing and Pandora – SanDisk wasn’t involved in any way
  • Pandora has no plans to bring a Pandora-specific device to market

I’m not being coy here. This isn’t a “wink-wink-nudge-nudge it was just a demo” kind of thing. It really was just a demo. We’re excited to find out where this may lead, but it’s still very early days. As I said last night, this all came together just 3 weeks ago. We’re certainly not desperately racing off to do direct battle with the iPod. As has been observed in other quarters, that would be a strategy to approach with great caution.
As cool as the Zing/Pandora demo is, the real news last night was Pandora for Sprint and Pandora for Sonos. Both are available now and are quite real.
device.png

Comments

  1. Jase
    June 09, 2007 at 3:42am
    I can't wait to see Pandora on the iPhone! It probably won't take any extra work to port Pandora to it since it runs Flash. Oh, and I just tried to connect from my web-enabled phone and I gotta say--YOU ROCK. It is such a beautifully responsible thing to see such a tight organization like Pandora handle every aspect of being an internet company with grace and style. Even though you don't support my phone, at least you have the decency to have a nice mobile page letting me know. Sometimes it's the little things that mean a lot. jase
    Reply
  2. Matt
    August 15, 2007 at 5:06pm
    Only problem with Pandora on iPhone is that iPhone doesn't support Flash. Maybe Pandora can come up with an iPhone compatible interface. Now that would really rock!
    Reply
  3. stephen
    August 16, 2007 at 12:20pm
    Yes please come up with an iPhone compatible interface.
    Reply
  4. Rob
    August 22, 2007 at 12:42pm
    That would be nice! Pandora on iPhone, please!
    Reply
  5. bill
    August 27, 2007 at 4:19am
    add my vote for the iphone
    Reply
  6. rab
    September 06, 2007 at 5:44pm
    yes to iphone support - pandora and the iphone were made for each other. i imagine that there's not much pandora can do here other than wait for apple to support flash.
    Reply
  7. Dane
    September 13, 2007 at 11:22am
    I NEED PANDORA ON MY IPHONE.. I'm dying.. Please.. please.. *cough* Seriously however, please design a simple interface that can be accessed online by IPhone - or a plugin, as per the YouTube/IPhone setup. Apple better help.
    Reply
  8. Ben Grey
    September 14, 2007 at 7:00am
    Another vote for Pandora on the iPhone! That would be soooo cool. Pretty please with cherries on top.
    Reply
  9. Byron
    September 15, 2007 at 9:28am
    +1 on iPhone Pandara, I would pay for this service.
    Reply
  10. Thomas W. Watson
    September 17, 2007 at 1:34pm
    I would pay as well1
    Reply

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